The Apple event that’s an annual affair every September, has begun. Apple CEO Tim Cook kicked off the virtual press conference from Apple Park, the company’s headquarters in California. Cook announced that Apple will be focusing on Apple Watch and iPad during this event, which is the strongest confirmation you’ll get about the iPhone 12 series launching a little later this year
Apple Watch Series 6
The Apple Watch Series 6 is the first product Apple announced. The headline feature of this product is its ability to measure blood oxygen saturation. It’s a measure of how well your cardiovascular system is functioning. If you have the Series 6, you may not need to use a dedicated pulse oximeter.
This is the first Apple Watch to ship with a Product Red edition, which has a red band and Apple contributes a part of the proceeds from sales of Product Red edition products to charities. The Apple Watch Series 6 ships with the S6 processor that’s 20% faster than its predecessor.
The Apple Watch Series 6 is more energy efficient than before, and its always-on display is twice as bright as before. It also can measure your elevation in realtime, which will be useful to hikers. There are some new watch faces such as stripes and Memoji faces too.
Apple Watch Series 6 also has a new Solo Loop, which has a single band with no clasp. It’s made of silicone and is being launched in seven colours. There’s another version of this called Braided Solo Loop. Apple Watch Series 6 price starts at $399.
Apple Watch SE
Another useful feature is Apple Watch Family Setup, which allows you to pair multiple Apple Watch devices to the same iPhone. This appears to be targeted at children with new features such as automatic location notifications and a school time mode that has restricted interactions with the watch during school time. It requires Apple Watch Series 4 Cellular and later and is not launching in India at the moment.
The Apple Watch Series 3 has become an important product for Apple. It may be a few-years-old, but it still has some nice features such as a built-in GPS, swim tracking, and accurate heart rate tracking. The Apple Watch SE appears to be an upgraded version of the Series 3. It uses the S5 chip for up to two times better performance than Series 3. Cellular models for Apple Watch SE will be available. Apple Watch SE also supports Fall Detection, altimeter, swimproofing, etc. Apple Watch SE has been launched at $279 in the US.
The Apple Watch Series 3 will continue to be in the market at $199.As part of its bid to be more eco friendly, Apple has announced that the Apple Watch will not ship with USB power adapters.
Apple has launched a fitness service called Apple Fitness+, which is targeted at Apple Watch users. Fitness+ allows you to choose workouts from the catalogue of videos that can be played on iPhone, iPad, or Apple TV. You will be seeing your fitness data on the screen, along with the trainers’ videos. You will be able to see your Activity Rings on screen too.
This is an example of tight integration between Apple Watch and the screen. The set of workouts on the service appears to be quite diverse and not dependent too much equipment. Apple says its workouts will be refreshed weekly and that you can pick your choice of music while working out.
Fitness+ integrates with Apple Music to let you carry over your music. Apple Fitness+ costs $9.99 per month or $79.99 per year in the US. Fitness+ will be available by the end of the year, and you get it free for three months if you buy an Apple Watch in regions that support the service. Fitness+ is not coming to India at launch.
iPad 8th Gen
The iPad 8th Gen was announced at the Apple event. This iPad has the A12 Bionic chip, a Touch ID and a similar form factor as compared to its predecessor. The processor is a big upgrade over the A10 that was powering the older iPad. The A12 Bionic was first seen on the iPhone X series. The iPad 8th Gen also supports Apple’s Smart Keyboard cover and Apple Pencil.
The iPad 8th Gen price is $329 in the US.
iPad Air (2020)
The iPad Air (2020) was also launched during this event. This iPad has a redesigned body with flat borders that allows it to support the second-generation Apple Pencil. This iPad has a single rear camera and a 10.9-inch Liquid Retina Display. One big feature here appears to be the integration of the Touch ID fingerprint sensor into the power button on the iPad Air (2020).
The iPad Air (2020) has the new A14 Bionic chip, which is expected to ship with the iPhone 12 series too. Apple says the A14 is based on the 5nm process technology, which is an industry first according to the company. Apple says the iPad Air (2020) offers 40% better CPU performance and 30% better graphics performance than the iPad Air (2019).
The iPad Air (2020) also gets more iPad Pro features such as support for Magic Keyboard, USB-C, better camera performance, and faster LTE performance too.
Services contribute a significant portion to Apple’s revenue and it’s easy to see why. The company sells Apple Music, Apple TV+, Apple News+, Apple Arcade, Apple Fitness+ and iCloud and that adds up to a big sum for those who need all of these services. This is the problem that the rumoured Apple One subscription bundle is expected to solve.
Apple One has been priced at $15 per month for Apple Music, Apple TV+, Apple Arcade, and 50GB iCloud. There’s a family plan too at $20 per month with 200GB iCloud. There’s a Premier plan for Apple One with Apple News+ and Apple Fitness+ at $30 per month and 2TB iCloud storage, which will be available only in regions that have all Apple services.
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