Felica, a Hyderabad based Pet curated eCommerce company, has raised an undisclosed amount of seed funding from Angel Investors.
The company enables pet parents to choose products that are of high quality and curated according to their pet needs. Started by a team of 3 young dog enthusiasts and pet lovers with a vision to create an ethical ecosystem for pets and pet parents.
Kiran, Phani, and Sham believe in pampering our furry babies with products that satisfy them – All our products are tested for the best quality, and cherry-picked to provide comfort and happiness. “We make the picky pet parent’s job easier by assembling the cream of the crop in pet supplies”, said Kiran.
We believe that pets have the capacity to awake the inner human in every being and bring the best out of everyone. So, we wanted to give something back to them. We also working on Health & GPS Trackers that could help all the pets and pet parents.
We are thrilled about this milestone. We plan this funding to hire some great talent, invest in R&D, expand services portfolio, and get live the much-awaited Tracker for dogs – Sham & Phani added.
When they initially reached out and explained about the idea on how they are going to better the lives of Pets – We were thrilled and anticipated a great opportunity to do something exceptional in this space.
This team has some great energy and clear vision – It is evident that there is an exponential surge in pet adoption as people are spending more time at home and alone. More younger people are opting for adopting pets.
Puppy adoption rates have gone up in the range of 50-100 per cent in 2020. The cat market has grown upwards of 40 per cent, Said Ranjith and Venu (Angel Investors).
“To bring out the best products that help our pooches to have a quality life and to reach as many pet parents as possible, we are looking to raise Series A funding by the end of this year” – Team Felica