In 1866 the first chocolate bar was introduced, “Fry’s chocolate cream” .Over the years a lot of confectioneries brands have emerged with their chocolate bars and from kids to adults, everyone always loves to have them.
After dinner with your family, you might not be willing to eat fruits or drink milk with no complimentary product, but if it’s for a bite of Dairy Milk silk, you want more than just a bite.
Cadbury has been the second-largest confectionery brand in the world after ‘Mars’ but there would be a very less population in India choosing any other chocolate over Cadbury than may it might be any of its product, Gems, 5star or Dairy Milk.
We love it a lot but little did we know that the chocolates Cadbury make a result of a continuous need for improvement and innovation and not an outcome of the initial idea. In the early nineteenth century, a boy named John was born in Birmingham, England.
In his early days of business, he sold tea, coffee, and chocolate shake by setting a business in 93 Bull street, Birmingham.
After a few years of continuing the business, he partnered with his brother Benjamin and they managed to grow a good business. In the first thirty years of its business, Cadbury received “Royal Warrant” .
A Royal Warrant is granted as a mark of recognition to people or companies who have regularly supplied goods or services to HM The Queen, HRH The Duke of Edinburgh or HRH The Prince of Wales or their Households. The Monarch decides who may grant Royal Warrant (that time Cadbury received it from the then Queen, Queen Victoria).
Its competitor at the time “Fry’s” had also started working on its chocolate bar which was produced in 1847 and then for the first time mass-produced in 1866. Cadbury introduced its first chocolate bar in the year 1849 when both Cadbury and Fry’s chocolate bars were going to be publicly displayed at a trade fair at Bingley Hall in Birmingham.
The company’s downfall started in the late 1850s and John Cadbury’s sons Richard Cadbury and George Cadbury took over leading the business in 1861.
The number of employees was continuously becoming less as the company lost almost 50 percent of its employees and more decline of the business was in front of both the brothers.
But since the two brothers took the lead the business was again back in good profitable status in 1866, as they shifted from selling tea and coffee to better quality chocolate products. Later according to the 2008 records the number of people employed by Cadbury was 71,657.
After a lot of hard work and continuous efforts, Cadbury launched its first dairy milk product in 1905. Till 1914, it became the best-selling product of Cadbury within 10 years. It was for the first time that a bar was made with such an amount of milk in England which has maintained the quality and taste.
Cadbury has been holding the Royal Warrant since 1955 by Queen Elizabeth II. Cadbury products are manufacturing in around 15 countries in the world and expanded in a way that you can buy a Cadbury product in over 40 countries, making it the second-largest confectionery brand in the world.
Fun Fact about the logo:- The logo of Cadbury was adopted from the signature of William Cadbury, grandson of John Cadbury.